The new profile of the automotive consumer: more connected, demanding, and informed

The way of buying, equipping, and caring for a vehicle has changed, and today’s automotive consumer is at the center of this transformation. Driven by technology, social media, and digital experiences, they research before buying, seek personalization, and value brands that deliver quality, trust, and real innovation. In this post, we will understand who this new consumer is, what they expect, and how brands in the automotive sector can stand out in an increasingly competitive market.

Connectivity on wheels: how technology is redefining the automotive experience

The technological revolution hasn’t been limited to cell phones, homes, or offices. It has taken over the asphalt and, more than that, transformed the very concept of driving. Today, cars are not just a means of transportation, but hubs of connectivity, entertainment, security, and efficiency. The 21st-century automotive experience is digital — and it’s getting smarter. In this post, we explore how connectivity has reshaped the automotive industry, which innovations are trending, and what to expect in the coming years.

Interlagos Festival 2025: an unforgettable experience

The Interlagos Festival 2025 has come to an end, but the moments experienced here remain marked in the history of the JR8 Group and everyone who attended the event. During four days of intense programming, we stood side by side with thousands of automotive enthusiasts, showcasing the best we have in technology, performance, and innovation. […]

Car cameras: protection, technology, and innovation for your vehicle

Why have in-car cameras become essential? Car cameras have gained prominence in recent years and, by 2025, have established themselves as indispensable items for safety, convenience, and innovation. Far beyond being a simple accessory, they offer a series of benefits that transform the driving experience. Whether for recording real-time footage, assisting with maneuvers, or documenting […]

Top 5 most used automotive accessories in 2025

The Evolution of Automotive Accessories The automotive world is constantly evolving. In 2025, drivers are increasingly demanding, seeking not only mechanical performance but also technology, safety, and comfort behind the wheel. As a result, automotive accessories have gone from being optional items to becoming a fundamental part of the driving experience. In this blog, we […]

Salary Transparency and Remuneration Criteria Report – 1st Half of 2025

Grupo JR8 reinforces its commitment to equity, diversity, and social responsibility Grupo JR8, through its companies Avant, Juvi, and Retuci, makes public the disclosure of the Salary Transparency and Remuneration Criteria Report, as determined by Law No. 14,611/2023. This publication is part of our commitment to valuing people, equal opportunities, and transparency in labor relations. […]

Safe Driving: essential tips to protect you and your vehicle

Learn how to adopt safe driving practices and protect your car with preventive care. In 2024, on the nearly four thousand kilometers of federal highways served by the PRF in Paraná, 7,302 accidents were recorded, resulting in 8,372 injuries and 605 deaths. These alarming numbers surpass those of 2023, when 6,827 accidents left 7,804 injured […]

Autonomous driving: how technology is shaping the future of transportation

Understand how autonomous cars are revolutionizing the automotive sector and promising to transform urban mobility. What is autonomous driving?Autonomous driving is one of the biggest innovations in the automotive sector, promising to radically transform the way we move. It refers to a vehicle’s ability to operate without the need for human intervention, using sensors, cameras, […]

Automotive technology: transforming the present and building the future

Discover how innovations are revolutionizing your driving experience Automotive technology is constantly evolving, impacting the way we live, work, and move. In recent years, innovations such as artificial intelligence, connectivity, and sustainability have shaped a new era for the automotive sector. From systems that ensure greater safety to features that transform on-board entertainment, every advancement […]