When content guides the choice
In 2025, influencer marketing in the automotive sector has proven to be a transformative strategy, affecting everything from purchase decisions to store traffic. According to the portal Automotive World, “buyers are turning to car influencers to decide which vehicles they want, instead of traditional ads”. Platforms like YouTube, Instagram, and TikTok have come to be seen as reliable sources, becoming true showcases for behavior, reviews, and launches.
A study by inBeat reveals that over 38% of car buyers use influencer campaigns before closing a deal, while OEM Interactive indicated that these campaigns can increase dealership traffic by up to 20%. This turns influencers into true sales multipliers.
Another broader survey, from the auto parts sector, points out that 82% of brands report that influencer campaigns generate higher quality leads compared to traditional strategies. This clearly shows that, in the aftermarket, these channels are excellent for converting a technical audience into loyal customers.
And that’s not all: the global influencer marketing platform market is projected to jump from US$31 billion in 2025 to US$121 billion by 2030, an annual growth rate of 31%. In the Brazilian scenario, this digital movement has been boosting the accessories trade, accelerated by ecommerce and “social commerce” applied to the automotive sector.
JR8 Group: a complete portfolio for a customized car
To meet this demand, the JR8 Group has solutions for every stage of customization:
- JR8: compatible OEM multimedia centers, AHD cameras, smart sensors, and LED lamps with a premium finish.
- M7: focus on style and practicality with LEDs, latest-generation multimedia, and robust urban accessories.
- Nakamichi: premium car audio with Japanese fidelity, equalizers, and DSP for demanding consumers.
- R8 Protect: PPF, ceramic coatings, and technical car care for long-lasting aesthetic protection.
- Neotech: high-precision diesel auto parts for heavy mechanics, with new or remanufactured parts.
This complete structure allows the JR8 Group to serve consumers, stores, and workshops with a single robust portfolio.
The future of automotive customization
The Brazilian market doesn’t stop:
- The digitalization of B2B sales is a priority: retailers want speed, information, and app-based purchasing.
- Embedded PC/software with AI and intense R&D drive innovation in accessories and components.
- The digitalization from retail to workshop demands real-time technical support — and the JR8 Group is ready for it.
- The BMW of SUVs and hypercars strengthen the premium market and justify investment in sophisticated sound systems (Nakamichi) and aesthetic protection.
Why does the JR8 Group lead the movement?
- Integrated portfolio, flawlessly targeting multiple audiences: end consumers, retailers, and B2B.
- Premium positioning, with automaker-level finishing, Japanese quality, and OEM standards.
- Experience in events, such as the Interlagos Festival, generating leads, networking, and visibility.
- Focus on service: technical training via Personale and support from Neotech and JR8.
• Innovation as a foundation, with embedded technology, QLED displays, connectivity, and advanced materials.
Conclusion
We are at a decisive moment: cars are no longer just vehicles but have become a personal expression and a technological platform. Personalization demands performance accessories, aesthetic protection, a quality sound experience, connectivity, and durability.
The JR8 Group delivers all of this. If you want to transform your vehicle or boost your business with integrated solutions, we can help.
Want to know more?
- Access the portfolio: www.grupojr8.com.br
- Learn about educational resources, technical videos, and post-event case studies.
- Want to schedule tests or a business meeting? Talk to our team!
