Since 1980, a history of innovation and excellence.

In 1980, the Jura Som Store was born, beginning a journey dedicated to customization and innovation in the automotive market. In 1984, we consolidated our space as a benchmark in sound and accessories. The dedication of founder Jurandir Retuci was fundamental for us to reach a new level of recognition in 1995.

In 1998, we inaugurated Phase 1 of our store, expanding our structure and services. Between 2005 and 2007, our team won championships in cities like Americana, Campinas, and Torrinha, reinforcing our leadership and quality. In 2008, we were recognized with the award for the best store in the city, while we presented our completely renovated showroom, highlighting innovation and sophistication.

In 2009, we expanded our operations with specialized electrical installations, as in the iconic Hilux. And in 2015, we once again renovated our showroom, reaffirming our commitment to offering technology and comfort to our customers.

Today, the JR8 Group continues to transform cars into unique experiences, maintaining the tradition of quality and innovation that began more than 40 years ago.