Meet the JR8 Group

In 1980, the Jura Som Store was born, initiating a trajectory dedicated to personalization and innovation in the automotive market. In 1984, we consolidated our space as a reference in sound and accessories. The dedication of founder Jurandir Retuci was fundamental for us to reach a new level of recognition in 1995.

In 2009, we expanded our operations with specialized electrical installations, like on the iconic Hilux. And in 2015, we renovated our showroom once again, reaffirming our commitment to offering technology and comfort to our customers.
Today, the JR8 Group continues to transform cars into unique experiences, maintaining the tradition of quality and innovation that began over 40 years ago.

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Events

O principal evento de reposição e tecnologia automotiva no Brasil.
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22/04/2025
Experiência única no Autódromo Interlagos . Vamos acelerar juntos!
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11/06/2025
Encontro exclusivo para negócios de alto impacto no setor automotivo.
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13/09/2025
A maior feira automotiva do Norte/Nordeste espera por você!
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16/09/2025

JR8 Group News
The new profile of the automotive consumer: more connected, demanding, and informed
14 de August de 2025 09:55

The way of buying, equipping, and caring for a vehicle has changed, and today’s automotive consumer is at the center of this transformation. Driven by technology, social media, and digital experiences, they research before buying, seek personalization, and value brands that deliver quality, trust, and real innovation. In this post, we will understand who this new consumer is, what they expect, and how brands in the automotive sector can stand out in an increasingly competitive market.
Connectivity on wheels: how technology is redefining the automotive experience
8 de August de 2025 09:47

The technological revolution hasn’t been limited to cell phones, homes, or offices. It has taken over the asphalt and, more than that, transformed the very concept of driving. Today, cars are not just a means of transportation, but hubs of connectivity, entertainment, security, and efficiency. The 21st-century automotive experience is digital — and it’s getting smarter. In this post, we explore how connectivity has reshaped the automotive industry, which innovations are trending, and what to expect in the coming years.
Automotive Culture: More Than Cars, a Lifestyle
28 de July de 2025 08:51

Automotive culture has deep roots, not just in workshops or on racetracks, but in the human relationships that form around cars. In Brazil, it was born from gatherings among friends who would meet on weekends to care for their cars, swap parts, tune engines, and, most importantly, talk about what they loved most: the automotive world.
The Future of Automotive Customization: How Technology and Style are Redefining the Market in 2025
21 de July de 2025 10:18

The automotive industry is undergoing a profound transformation in 2025; cars are no longer just a means of transport. They have become true extensions of the driver’s personality, communication, and lifestyle. Customization has never been so complete, connecting aesthetics, performance, safety, and technology. In this scenario, the JR8 Group positions itself as a protagonist, with specialized brands that cater to everything from aesthetics and protection to sound and diesel performance.
JR8 Group at the Interlagos Festival: Technology, passion, and high performance
29 de May de 2025 17:39

When it comes to automotive innovation, the JR8 Group doesn’t just keep up with the pace, it sets trends. And this will be evident at the 2025 edition of the Interlagos Festival, an event that has established itself as the largest in its segment in Latin America. From June 12 to 15, booths 39 and 40 will be the meeting point for cutting-edge technology, entertainment, and a community passionate about cars, performance, and intense experiences. With an impressive structure, the Festival brings together shows, radical attractions, launches, and immersive experiences for those who live in the automotive world, and it is precisely in this scenario that the JR8 Group takes the lead. More than just participating, the group brings to the event the most advanced automotive solutions through its brands: JR8, M7, Nakamichi, Neotech, and R8 Protect.