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Grupo JR8

The new profile of the automotive consumer: more connected, demanding, and informed

The way of buying, equipping, and caring for a vehicle has changed, and today’s automotive consumer is at the center of this transformation. Driven by technology, social media, and digital experiences, they research before buying, seek personalization, and value brands that deliver quality, trust, and real innovation. In this post, we will understand who this new consumer is, what they expect, and how brands in the automotive sector can stand out in an increasingly competitive market.

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14 de August de 2025 No Comments
Grupo JR8

Connectivity on wheels: how technology is redefining the automotive experience

The technological revolution hasn’t been limited to cell phones, homes, or offices. It has taken over the asphalt and, more than that, transformed the very concept of driving. Today, cars are not just a means of transportation, but hubs of connectivity, entertainment, security, and efficiency. The 21st-century automotive experience is digital — and it’s getting smarter. In this post, we explore how connectivity has reshaped the automotive industry, which innovations are trending, and what to expect in the coming years.

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8 de August de 2025 No Comments
Grupo JR8

Automotive Culture: More Than Cars, a Lifestyle

Automotive culture has deep roots, not just in workshops or on racetracks, but in the human relationships that form around cars. In Brazil, it was born from gatherings among friends who would meet on weekends to care for their cars, swap parts, tune engines, and, most importantly, talk about what they loved most: the automotive world.

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28 de July de 2025 No Comments
Grupo JR8

The Future of Automotive Customization: How Technology and Style are Redefining the Market in 2025

The automotive industry is undergoing a profound transformation in 2025; cars are no longer just a means of transport. They have become true extensions of the driver’s personality, communication, and lifestyle. Customization has never been so complete, connecting aesthetics, performance, safety, and technology. In this scenario, the JR8 Group positions itself as a protagonist, with specialized brands that cater to everything from aesthetics and protection to sound and diesel performance.

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21 de July de 2025 No Comments
Grupo JR8

JR8 Group at the Interlagos Festival: Technology, passion, and high performance

When it comes to automotive innovation, the JR8 Group doesn’t just keep up with the pace, it sets trends. And this will be evident at the 2025 edition of the Interlagos Festival, an event that has established itself as the largest in its segment in Latin America. From June 12 to 15, booths 39 and 40 will be the meeting point for cutting-edge technology, entertainment, and a community passionate about cars, performance, and intense experiences. With an impressive structure, the Festival brings together shows, radical attractions, launches, and immersive experiences for those who live in the automotive world, and it is precisely in this scenario that the JR8 Group takes the lead. More than just participating, the group brings to the event the most advanced automotive solutions through its brands: JR8, M7, Nakamichi, Neotech, and R8 Protect.

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29 de May de 2025 No Comments