JR8 Group brings technology, performance, and experience to Automec 2025
Between April 22nd and 26th, the JR8 Group was present at Automec 2025, the main event for the auto parts, repair, and automotive accessories sector in Latin America. With an impressive and strategically positioned booth in hall D77 of the São Paulo Expo, the group presented innovations, strengthened partnerships, and showed the market why it is one of the national references in technology and solutions for the automotive sector.
Far beyond an exhibition: a real experience
More than just an exhibition space, the JR8 Group booth was designed as a sensory, commercial, and technical experience, bringing together technology, practical demonstrations, a specialized team, and products that caught the attention of professionals from all over Brazil.
The traffic was intense throughout all days of the fair. Installers, retailers, representatives, influencers, partners, and visitors in general stopped by the booth to discover the latest innovations from the brands that make up the group: JR8, M7, Nakamichi, R8 Protect, Neotech, and Personale.
Each line presented significant differentiators aimed at both end consumers and industry professionals, such as mechanics, retailers, distributors, and technicians.
What the JR8 Group brought to Automec 2025
The fair was a perfect showcase to present, live, the main solutions developed by the group’s brands. Among the featured products were:
- JR8 Multimedia Head Units with native integration via Android Auto and Apple CarPlay, designed with a focus on an intuitive interface, connectivity, and driving safety.
- LED bulbs with high lighting power, CanBus system, and compact design, compatible with automaker standards.
- 4K automotive cameras with a wide view, IP68 rating, reversible, and with intelligent image adjustment technology.
- R8 Protect PPF films with self-healing nanotechnology, which ensure advanced protection without compromising the vehicle’s appearance.
- Neotech solutions for diesel engines, with new and remanufactured parts, maintaining international technical standards.
- Personale’s premium automotive customization line, focusing on refined finishing, professional application, and superior aesthetics.
Each product could be handled, tested, and presented by the group’s technicians and specialists, which made the experience more interactive and informative for those who visited the booth.
A strategic event for networking and expansion
Being at Automec is not just about exhibiting. It’s about positioning.
With this in mind, the JR8 Group took advantage of every moment of the fair to strengthen ties with long-standing partners, initiate conversations with new points of sale and distributors, and reinforce its image as a solid, reliable, and innovative group.
“Automec is the ideal environment to be side by side with those who move the automotive sector in Brazil. Our goal has always been clear: to offer real solutions for those who live the day-to-day of the market and, at the same time, reinforce our role as a brand that anticipates trends,” highlighted Rodrigo Dousseau, the group’s commercial director.
A group that represents the future of the automotive market
With decades of history, the JR8 Group is already present in the country’s main fleets, rental companies, and automotive installation networks. But its focus is on the future. And its presence at Automec reinforces this commitment to:
- Constant innovation
- Development of products compatible with OEM standards
- Accessible and high-performance technology
- Excellent technical and commercial support
The fair was also a moment to strengthen the dialogue with installers, technicians, and industry influencers, showing in practice that the JR8 Group is prepared to serve the market with technical depth, strategic vision, and attention to every detail.
Next steps
Automec 2025 was a milestone — but it’s not the end point.
The JR8 Group is already preparing for the next events and meetings across Brazil, bringing technology and experience to even more regions. And for those who could not attend, the good news is that all the products presented at the fair are available for consultation with the commercial team.
Want to know more about the launches presented at Automec?
Contact the JR8 Group and speak with a specialist.
