The Interlagos Festival 2025 has come to an end, but the moments experienced here remain marked in the history of the JR8 Group and everyone who attended the event. During four days of intense programming, we stood side by side with thousands of automotive enthusiasts, showcasing the best we have in technology, performance, and innovation.
From day one, booths 39 and 40 were a stage for a lot of activity and connection. We welcomed retailers, distributors, industry professionals, influencers, and enthusiasts who came to get an up-close look at the complete portfolio of our brands: JR8, M7, Nakamichi, Neotech, and R8 Protect. Every conversation, every product demonstration, and every business contact reinforced our mission to bring high-performance solutions to the market.
One of the highlights was the exclusive experience with our Corvette on the Interlagos track. The raffle winners got to feel firsthand what it’s like to accelerate on one of the most iconic circuits in the world, experiencing moments of pure adrenaline and emotion. This activation generated a lot of interaction at the booth and further strengthened the bond between our team and the public.
In addition to the activations at the booth, the event as a whole was a spectacle in itself. Shows by artists like Seu Jorge, IZA, Maiara & Maraisa, Ferrugem, Diogo Nogueira, Fred & Fabrício, and DJ Liu set the tone for the festival nights, creating a vibrant atmosphere that combined the best of music with a passion for cars.
Over the four days, we also had exclusive interviews with important names in the automotive segment, such as Daniel Graxinha, Kairon Reis, Cris Penélope, Nicolinha Garage, Jean from Tuning Show Brasil, Fábio Rogério from 105 FM, and Lucky Poesia Gangster. These conversations brought different perspectives on the market, automotive culture, and the importance of brands that invest in innovation, like the JR8 Group.
What became clear at every moment was that the Interlagos Festival is more than an event: it is a meeting point for communities that share the same passion. And it was exactly this energy that we sought to bring to the public who visited our stands.
For us, it was an opportunity to strengthen our positioning, present new releases, listen to market demands, and build new commercial partnerships that will certainly bear good fruit in the coming months.
We thank every person who took the time to visit our space, learn about our solutions, and exchange experiences with our team. We move forward with the certainty that this was just one more chapter in a story that continues, with new opportunities and challenges ahead.
If you attended the Festival and still want to learn more about our products or start a business conversation, our service team is ready to welcome you. Our doors are open for us to continue together on this journey of transformation and innovation in the automotive market.
The Interlagos Festival 2025 has ended, but our commitment to you continues. Until next time!
